Our Story

Sol de Janeiro's "Our Story" page encapsulates the brand's essence, rooted in Brazilian culture and a celebration of body positivity. The name "Sol de Janeiro" translates to "Sun of January," symbolizing the peak of Brazilian summer—a time of warmth, joy, and self-expression.

In Brazil, beauty is perceived not as a standard but as an attitude. It's about the confidence that comes from feeling good in one's own skin. Sol de Janeiro embraces this philosophy by celebrating every body, every curve, and every truth, encouraging individuals to be their most authentic selves.

The brand's products are designed to evoke the blissful feeling of Brazilian summers, aiming to make everyone feel liberated, alive, and powerful. By promoting self-love and inclusivity, Sol de Janeiro invites everyone to experience the joy and freedom that comes from embracing oneself fully.